Stories That Shape Our Impact

UAE markets have seen a significant increase in gold and jewellery sales during Ramadan, with shopper turnout rising by up to 300% compared to other months. Retailers are offering discounts on making charges up to 100% and product discounts up to 50%, attracting customers to purchase gifts and luxury jewellery that reflect social traditions and provide a safe investment during the holy month.

Consumers in the UAE are adapting to record‑high gold prices ahead of the festive season, with some buyers delaying purchases or opting for alternative forms such as gold bars and coins to mitigate costs. While traditional buyers remain committed to purchasing for cultural occasions, price‑conscious shoppers are choosing lighter or more affordable options, adjusting their behaviour in response to the ongoing surge in global bullion prices

Gold jewellery shoppers in Dubai and across the UAE are increasingly opting for more affordable 18K gold jewellery instead of pricier 22K and 24K as precious metal prices reach record highs. The shift in consumer preference comes amid soaring gold rates, with industry experts noting heightened demand for lighter, budget‑friendly pieces and a growing interest in diamond‑studded jewellery as an alternative investment and fashion choice