Stories That Shape Our Impact

The Deira Enrichment Project (DEP) has signed a strategic partnership with Big Bus Tours to elevate the Dubai Gold Souk Extension as a must-visit destination for international and domestic visitors. This collaboration brings one of the world’s most recognised sightseeing bus operators directly to the expanded Gold Souk, enhancing access and creating a seamless, engaging experience for tourists exploring the cultural and commercial heart of Deira. The initiative reinforces Dubai’s tourism growth narrative by connecting iconic heritage and retail experiences with world-class visitor services and immersive sightseeing opportunities. LinkedIn+1

Accor, the Investment Corporation of Dubai (ICD), and Valor Hospitality Partners have strengthened their partnership with the launch of a strategic six-hotel cluster at Dubai’s Deira Waterfront under the Deira Enrichment Program. The development delivers 999 keys across internationally recognised brands including Novotel, ibis Styles, Mercure, and Aparthotel Adagio, addressing rising demand for quality mid-scale and economy hospitality while reinforcing Accor’s presence in the UAE. 

One Za’abeel hosted an exclusive private dinner in honour of internationally acclaimed artist Diana Al-Hadid, as part of its Curated at One Series. Set against the iconic architecture of One Za’abeel, the evening brought together leaders from art, culture, design, real estate, and business to celebrate the power of public art in shaping meaningful placemaking and global dialogue. The event highlighted how art can anchor One Za’abeel as a world-class landmark and a dynamic hub for thought leadership and innovation, with thanks extended to Diana Al-Hadid and partners One&Only Resorts, Galleri Brandstrup, and Bureau Safavid.