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Stories That Shape Our Impact

Explore the latest press releases, thought pieces, and behind-the-scenes stories from Ithra. Stay updated on how we’re reimagining innovation, sustainability, and design in the region

In the spotlight

See what’s new at Ithra, from recent developments to stories behind the scenes.

How UAE customers are coping with record gold prices in run-up to Dhanteras and Diwali
News

How UAE customers are coping with record gold prices in run-up to Dhanteras and Diwali

It’s business as usual for high-end buyers while price-conscious consumers are delaying or cutting down on their purchases

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Why more brides are choosing gemstones over diamonds
Insight

Why more brides are choosing gemstones over diamonds

Gemstones don’t just stand out for their vibrant colours, they offer rich symbolism

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Latest from Ithra

wfm-dwtc-culinary-collaboration Press Releases

May 2025

Waterfront Market and DWTC Collaborate to Elevate Culinary Experiences

Waterfront Market announced a collaboration with Dubai World Trade Centre (DWTC) to support culinary excellence and fresh produce sourcing for DWTC’s food-focused events and initiatives. The partnership highlights Waterfront Market’s role as a premier fresh food supplier in Dubai, connecting chefs, culinary professionals, and visitors with high-quality ingredients and enriching Dubai’s vibrant food culture.

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uae-18k-gold-jewellery-record-high-prices News

Oct 2025

UAE Shoppers Switch to Cheaper 18K Gold Jewellery Amid Record‑High Prices

Gold jewellery shoppers in Dubai and across the UAE are increasingly opting for more affordable 18K gold jewellery instead of pricier 22K and 24K as precious metal prices reach record highs. The shift in consumer preference comes amid soaring gold rates, with industry experts noting heightened demand for lighter, budget‑friendly pieces and a growing interest in diamond‑studded jewellery as an alternative investment and fashion choice

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Gold Souk in Deira News

Oct 2024

How UAE Customers Are Coping With Record Gold Prices in Run‑up to Dhanteras and Diwali

Consumers in the UAE are adapting to record‑high gold prices ahead of the festive season, with some buyers delaying purchases or opting for alternative forms such as gold bars and coins to mitigate costs. While traditional buyers remain committed to purchasing for cultural occasions, price‑conscious shoppers are choosing lighter or more affordable options, adjusting their behaviour in response to the ongoing surge in global bullion prices

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