See what’s new at Ithra, from recent developments to stories behind the scenes.
Press Releases
May 2025
Waterfront Market announced a collaboration with Dubai World Trade Centre (DWTC) to support culinary excellence and fresh produce sourcing for DWTC’s food-focused events and initiatives. The partnership highlights Waterfront Market’s role as a premier fresh food supplier in Dubai, connecting chefs, culinary professionals, and visitors with high-quality ingredients and enriching Dubai’s vibrant food culture.
News
Oct 2025
Gold jewellery shoppers in Dubai and across the UAE are increasingly opting for more affordable 18K gold jewellery instead of pricier 22K and 24K as precious metal prices reach record highs. The shift in consumer preference comes amid soaring gold rates, with industry experts noting heightened demand for lighter, budget‑friendly pieces and a growing interest in diamond‑studded jewellery as an alternative investment and fashion choice
News
Oct 2024
Consumers in the UAE are adapting to record‑high gold prices ahead of the festive season, with some buyers delaying purchases or opting for alternative forms such as gold bars and coins to mitigate costs. While traditional buyers remain committed to purchasing for cultural occasions, price‑conscious shoppers are choosing lighter or more affordable options, adjusting their behaviour in response to the ongoing surge in global bullion prices