Stories That Shape Our Impact
Explore the latest press releases, thought pieces, and behind-the-scenes stories from Ithra. Stay updated on how we’re reimagining innovation, sustainability, and design in the region
In the spotlight
See what’s new at Ithra — from recent developments to stories behind the scenes
How UAE customers are coping with record gold prices in run-up to Dhanteras and Diwali
It’s business as usual for high-end buyers while price-conscious consumers are delaying or cutting down on their purchases
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Why more brides are choosing gemstones over diamonds
Gemstones don’t just stand out for their vibrant colours, they offer rich symbolism
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Press Releases
Dec 2025
One Za’abeel Featured in Dubai Tourism’s Global Campaign with Virat Kohli and Anushka Sharma
One Za’abeel is showcased in Dubai Tourism’s latest global campaign featuring Virat Kohli and Anushka Sharma, marking a powerful integration that highlights the destination’s role in Dubai’s evolving tourism narrative. The campaign reinforces One Za’abeel’s position as a contemporary landmark that reflects the city’s vision for world-class experiences, culture, and global appeal.